What to call a small cozy cafe. How to name a restaurant - examples of beautiful names

What to invest small amounts in? One of the easiest and most profitable options is opening your own cafe. Such an establishment Catering and recreation in some aspects is similar to a restaurant, but has a limited range, can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment, lower requirements for the level of service are put forward. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

1. Do not evoke ambiguous associations or unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, form of customer service, level of service.
4. It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing a name for a clothing store. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• creation of neologisms - words or phrases that can combine Russian and foreign bases;
• choosing an easy to pronounce, short name without a heavy semantic load;
• playing on words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that original name It didn’t seem too pretentious and didn’t clash with the atmosphere of the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Berezka is not a very good solution. Other examples: Old House, Soprano, Revolution, Olive Beach, Moo-Moo, The Cat and the Cook, Iskra). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Click to enlarge

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a mobile cafe on wheels, a business for the preparation and sale of herbal tea, soap making self made, growing mushrooms (the price of truffles in Russia reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt ​​for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

Opening a cafe from scratch is not a very simple, but exciting process. When choosing a beautiful name for it, the owner should remember that it must be interesting, memorable, and different from other names. But you can’t get too carried away with this process either, because if you go to extremes, you won’t be able to choose a good name. If necessary, you can always turn to naming professionals for help.

This is the development of a brand name and one of the key points of positioning.

The importance of a well-chosen name is difficult to overestimate. The consumer’s perception of the product, its positioning in the market and all subsequent promotion depend on this.

Small companies often try to take on this work themselves. In this case, the naming process comes down only to brainstorming and the subsequent selection of the most liked names. This is a fundamentally wrong approach, since naming development is a complex step-by-step process that requires the involvement of experienced specialists.

There is no easy answer to the question of what to name a restaurant. This is painstaking work by a group of experts.

Naming development, main stages:

1. Study of competitors.

It is important to understand the following here:

• how competitors position themselves in the market;
• what naming techniques are used most often;
• what brand positioning strategies work best.

The main goal of the study is to differentiate from competitors, and at the same time choose a name that will not scare away the consumer with its dissimilarity.

2. Study of the target audience. When researching consumers, it is important to highlight the following points:

• factors for choosing a product or service
• favorite brand names
• emerging associations with a product or service.

3. Choosing a positioning strategy. At this stage, you need to decide how you want to present your product or service. This depends not only on the quality of the product, but also on the current state of the market. The main positioning idea should resonate among its target audience.

What is meant by the main idea? For example, for one restaurant it may be delicious homemade food and a cozy environment. For another - a famous chef and a wealthy audience.

4. Generating titles. Only after completing the previous three stages can you proceed to developing a name. Here the maximum possible number of options is invented that correspond to the main idea of ​​positioning.

5. Choosing the most successful names. At this stage, a team of marketers and copywriters, together with customers, select several of the most suitable options.

6. Title testing using focus groups. The last stage is checking the names together with the target audience. What needs to be checked here?

• The euphony of the name
• No negative associations
• Compliance with the brand concept

7. Final approval of the name. Based on the results of focus groups, the most successful name is selected.

How to name a restaurant: basic requirements

1. Difference from competitors. The name of the restaurant should not duplicate existing names and should be noticeably different from them.
2. Pleasant association. Regardless of the chosen brand concept, the name of the restaurant should evoke pleasant associations, best of all those associated with food.
3. Easy to remember and pronounce. These requirements are not necessary if the complex word has a strong association with something pleasant.
4. Correspondence. The name of the restaurant should reflect its main qualities: type of cuisine, service, design, etc.

Basic mistakes when choosing a name

How to name a restaurant: successful examples

« Honey"

"Honey" is a cafe specializing in French desserts. The design of the establishment is made in warm yellow colors and attracts with its brightness and at the same time cozy homely atmosphere.

The name of the cafe has two meanings:

1. Honey meaning "honey". Evokes associations with sweets, which are widely represented in cafes.
2. Honey meaning “sweet, dear.” They evoke warm associations associated with home and a loved one.

« TheBurger"

"The Burger" is a restaurant specializing in classic American burgers. The restaurant's menu includes 15 different burgers, as well as fries, salads and drinks.

The simple name fully meets the brand’s requirements: it emphasizes the type of cuisine (American) and reflects the main specialization of the restaurant.

The design of the restaurant is made in the classic style of American diner, which once again reminds of its specificity. The target audience of the establishment is young people, active people who appreciate Tasty food and a warm atmosphere.

In addition to meat burgers, the restaurant also offers fish and vegetarian burgers, which allows it to further expand the range of consumers.

"Caviar"

The Ikra restaurant positions itself as the best fish restaurant in Ukraine. The main feature of the establishment is fresh caviar, Fish and seafood.

The name of the restaurant reflects its main concept - exclusivity and high quality. The establishment's target audience is wealthy clients, many of them are regular guests.

The restaurant is divided into three rooms with different designs and interiors to suit every taste.

« Bigoli"

"Bigoli" - restaurant Italian cuisine, whose main dish is pasta, but also pizza, risotto and Italian desserts.

Bigoli is the view Italian pasta made from buckwheat or wheat flour.

The name of the restaurant reflects the concept of Italian cuisine, as well as the atmosphere of home comfort.

The establishment has two large halls and a summer terrace. All interior items are custom-made specifically for the restaurant and create a warm, homely atmosphere.

All of the above examples are united by the fact that their names reflect the main concept of the restaurant, and at the same time are easy to remember and sound good. This once again proves that the choice of name is one of the key factors in the success of a restaurant.

If you don’t know what to name your restaurant, the specialists of the Koloro branding agency will be happy to help you with this. Contact us and we will choose a name that will bring success and recognition to your restaurant!

If you decide to open a cafe, then, in addition to choosing an excellent coffee machine, interior style and original recipes desserts and drinks, the choice of name remains an important step. You need to choose a name that can interest even a casual passerby so much that he wants to visit your establishment.

As a rule, a cafe is a place where there is a cozy atmosphere, where people like to meet for a cup of coffee or lunch. This feature must be taken into account when choosing a name: play on the word “coffee” itself, as a drink or coffee shop, as an establishment. Come up with an original name that will convey the mood and atmosphere.
Basic rules that are worth considering when choosing a beautiful name for a cafe: it should be short and memorable, evoke positive emotions, be associated with the type of your activity, and also work for a specific audience (for example, it could be children's Cafe, lounge, roadside, cafe-shop, etc.).

Do you have several interesting naming options in mind? To avoid repetition or to pick up more ideas, look at the names of existing establishments in your industry. Think it over carefully and choose the best option.

Examples of cafe names and logos

Keywords in this industry:

coffee, latte, espresso, cup, tea, caffeine, grains, barista, breakfast, lunch, desserts, drinks, aroma, comfort, friendly, family, original, creative, house.

How to create a logo for a cafe?

Make your establishment more attractive and recognizable with a good logo. Logaster will help you create a cool logo quickly and easily. All you need is a few minutes of your time and a little inspiration.

When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

1. Do not evoke ambiguous associations or unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, form of customer service, level of service.
4. It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when selecting . To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• creation of neologisms - words or phrases that can combine Russian and foreign bases;
• choosing an easy to pronounce, short name without a heavy semantic load;
• playing on words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Berezka is not a very good solution. Other examples: Old House, Soprano, Revolution, Olive Beach, Moo-Moo, The Cat and the Cook, Iskra). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt ​​for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.

Criteria for choosing a name for a cafe

One of the easiest and most profitable options is opening your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment and can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment and lower level requirements service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:

1. Do not evoke ambiguous associations or unpleasant emotions.
2. Easy to remember and pronounce, be sonorous.
3. Harmonize with interior design, form of customer service, level of service.
4. It is desirable that the name reflects the concept of the establishment.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

• use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
• display the name of the concept, format of the establishment, interior, service features, assortment;
• creation of neologisms - words or phrases that can combine Russian and foreign bases;
• choosing an easy to pronounce, short name without a heavy semantic load;
• playing on words that mean opposite concepts;
• play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot) , geographic locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that the original name does not seem too pretentious and does not disharmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Beryozka is not a very good solution. Other examples: , Soprano, Revolution, Olive Beach, Mu- Mu, Cat and Cook, Spark). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.

Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.

Examples of cafe names

The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for preparing and selling herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt ​​for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).

“We should definitely buy a bar. It will be called "Puzzles". Everyone will come up and watch - why “Puzzles”? And this will be the whole puzzle!”

TV series "How I Met Your Mother"

The characters of the popular TV series decided to buy a bar, and the idea for the name arose naturally. Such cases are extremely rare. Successfully naming an establishment is not an easy task. Competition among bars in Moscow is high. The name should at the same time be different from the others, convey the main idea, and attract guests.

Want to know what to call a bar? What mistakes in names should you be wary of? Read about this in the article. We will list the basic principles of naming, consider best titles bars and less successful options.

How to come up with a name for a bar: basic principles of naming

What do you need to do to get guests to come to your bar? Attract their attention, interest them with your originality. The name is the first thing visitors learn about the bar. Therefore, you need to approach its selection consciously.

Follow the basic naming rules:

• Brevity. The title must contain no more than 2 words.
• Uniqueness. There are more than 1000 bars in Moscow. If your name coincides with others, you risk losing customers; they may simply confuse the establishments.
• Euphony. A complex name will quickly be erased from memory.
• Associativity. When you mention the name, your visitors should imagine a place with a pleasant environment. Negative associations discourage guests.

The name is the face of the establishment's brand

The first thing you need to do is think through all the nuances of your bar brand. Beer house in German, British, Czech style, youth bar with live music, tavern, sports bar. The style of the establishment dictates the interior, menu, nature of the service and name. Sometimes the opposite happens - the name becomes a source of inspiration when developing the concept of an establishment.

Think about how your establishment will be decorated, work out every detail of its brand. The more original the image and the special atmosphere of the bar, the more interest it will arouse among guests. The public in Moscow is sophisticated, so you will have to come up with something truly original.

For example, a British-style bar can be called “Queen”, “Scotland Yard”, “Becker Str.”, a German bar can be called “Munich”, “Stirlitz”, “Frau Müller”.

If you are looking for a name for a loft-style bar, use the words industrial. Examples - “Floors”, “Manufactory”, “CheerDuck”.

Play with existing titles

Establishments named after literary characters or taken from feature films are very popular. For example: “Coyote Ugly” (the film “Coyote Ugly Bar”), “Duhless” (the novel by Sergei Minaev “Duhless”), “The Leaky Cauldron” (from the series of novels about Harry Potter), “Sherlock” (from the series of novels about Sherlock Holmes), “The Prancing Pony” (“The Lord of the Rings”).

Try to take the name of a literary character or title as a basis and transform it to suit the specifics of your establishment. A good example is the name of the pub "Harry Porter". Guests form an association with the famous hero of books and films. At the same time, “porter” is a type of dark beer.

Bad bar names

Beer is the most popular drink in bars. But you don't need to get hung up on this word. “Pivko”, “Pivo-Vody”, “Beer Refueling”, “Beer Kingdom”, “Champion” - all these names evoke a strong association with a cheap beer establishment where marginalized individuals gather. The name builds the reputation.

There are names that are ambiguously assessed by visitors. For example: “Honey, I’ll call you back,” “Where am I?”, “I love you, life!” Such names for bars are original and funny at first glance, but often cause confusion and rejection.

Name as a way to increase profits

What does a visitor to the establishment evaluate? Level of service, pricing policy, quality of food and drinks, interior. There is no name on this list, but it is what pushes people to visit the bar.

St. Petersburg bars and coffee shops have always stood out for their atmosphere. Instead of the classic “Moscow” and “Natalie” there are biting phrases that evoke double feelings. Against the backdrop of super-originality, many of the names are so boring that I wouldn’t even notice them if it weren’t for my laughing friends from other cities.

Translates to “I am grateful for today.” The meaning is great, but the pronunciation is just terrible. It's like getting a foreigner to say "welcome." While you’re trying to talk him out, you just want to give up these attempts and say - don’t care, let’s go to Zoom. They say that complex names are abbreviated in simple speech. Among my friends, this is “the bar on the corner of Gorokhovaya and Fontanka Street,” or “the place where the window sill is on the asphalt.” I can't say anything bad about the bar itself: good food, tasty coffee.

My mother told me that if I licked the plate clean, sooner or later I would be accepted into the company of clean plates. I didn't deceive you. The bar has a stylish interior and delicious cocoa.

Pun: either a family restaurant or a hyper-friendly one. The interior is homey, the food is inexpensive, you can safely sit down with your laptop or hang out with friends.

There was so much buzz around the name that it was impossible to ignore. Some were offended by this, some didn’t care, some thought it was an excellent marketing ploy. I consider this a provocation, but I have nothing against the establishment.

"I want Larisa's bath"

When I saw the name, a Georgian spoke in my head. Straight from the movie "Mimino". But the cuisine is obvious: if the voice in your head speaks with a Georgian accent, it means there is samosa and kebabs.

Lebedev is not on them. The bold rule of leadership stated that & cannot be placed between Russian names. The logo is a flying pig on a fork, transforming into a sausage. Almost a mermaid. The restaurant specializes in a huge selection of beer and homemade sausages. There is some kind of associative logic here.

"What people"

Simple expressions are often chosen as titles. “Hello”, “How are you”, “What kind of people!” The establishment is good. True, I expected that every time someone came in, everyone would exclaim the name of the bar in unison. It would be stupid, but funny.

If you are faced with the task of coming up with a name for a cafe, then it won’t hurt you small excursion into the history of this establishment.

The name comes from the French word cafe, initially only coffee was offered, hot chocolate, tea, cakes and others confectionery. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.

There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe.

Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.

Contingent of visitors at the cafe various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.

In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.

If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise.

TO When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.

Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.

Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.

This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

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