The history of the creation of a drink called Coca-Cola began in the largest city in the United States - Atlanta (in the state of Georgia) in 1886. It was invented by John Stith Pemberton, who was once an officer in the American Confederate Army and then became a pharmacist.
His accountant Frank Robinson is the same man who came up with the name Coca-Cola. The inscription “Coca-Cola” was written in curly letters very beautifully (Frank was good at calligraphy), and it is still the logo of the drink.
Coca leaves (3 parts) and tropical cola tree nuts (1 part) are the main ingredients of the Coca-Cola drink. It is worth noting that coca leaves were once used to obtain the drug cocaine. John Stith patented his drink as a cure for “any nervous disorder.” City Pharmacy in Jacob, Atlanta's largest, was the first to sell Coca-Cola through a vending machine.
Pemberton claimed that his Coca-Cola could help cure impotence, and anyone addicted to morphine could switch to this drink (it is worth noting that Pemberton himself was partial to morphine). At that time, cocaine was not considered a prohibited substance, and its negative effects on health were unknown.
The history of Coca-Cola began with some problems. Sales of the drink did not go very well at first, with an average of 9 buyers per day. 50 dollars is the revenue in the first year of operation, while 70 dollars were spent on manufacturing the product (the drink was initially unprofitable). However, gradually, over time, Coca-Cola became more and more famous, and the profit from its sales also increased.
In 1888, Pemberton sold the rights to produce the drink and sell it. Asa Griggs Candler, businessman and founder of The Coca-Cola Company (1892), now had all rights to Coca-Cola. His company is still producing this drink today. Since 1902, Coca-Cola has become the most famous drink in the United States, with a turnover of $120,000!
Later, due to the ban on cocaine, when making the drink they began to use “squeezed” coca leaves (they no longer contained cocaine) instead of fresh ones. The popularity of Coca-Cola has increased significantly since then. Fifty years after the invention of the drink, it has become a kind of national symbol for many Americans.
If since 1894 Coca-Cola was sold only in bottles, then, starting in 1955, it began to be sold in cans. A six-and-a-half-ounce bottle was invented by a designer from Terry Haute, Indiana, in 1915. If you believe the existing legend, then in its outline it resembles the stylized silhouette of actress Greta Garbo, a sex symbol of that time. The bottles in which Coca-Cola began to be produced in 1955 were 26, 12 and 10 ounces.
Diet Coke has been on the shelves since 1982. Coca-Cola entered the USSR market in 1988.
The new glass bottle, which the company introduced in December 2007, has a capacity of 330 ml. It has become 13 mm shorter and 0.1 mm wider than the previous one. The weight of the new bottle of 210 grams has decreased by 20% compared to its predecessor.
Nikolay Serga, positioned simply as Kolya, is a Ukrainian singer and songwriter who gained the greatest fame after performing in 2011 at the New Wave competition in Jurmala, where he represented Ukraine together with Masha Sobko, ex-host of the popular travel project “Eagle and Tails” . At the End of the World" on the entertainment channel "Friday!"A bright and promising musician, at the Ukrainian “Star Factory 3” he managed to interest Konstantin Meladze himself with the exclusivity of his personality - the famous artist noted Nikolai’s special talent and the natural inclinations of a good composer, which are worth developing. Today Serga is a singer and leader of the group The Kolya.
Kolya Sergi's childhood
Nikolai was born in 1989 in Cherkassy, but his childhood and youth, due to the relocation of his parents, were spent in Odessa. During his school years, Nikolai was interested in martial arts, in particular, karate and Thai boxing or Muay Thai, as well as acrobatics, training his agility and strength. After graduating from school in 2006, he entered the Odessa State Ecological University and became (in 2011) a specialist in the field of management.As a true resident of the capital of humor, which Odessa was and remains, Serga was always distinguished by his cheerful disposition, erudition, reckless enthusiasm and enthusiasm, which led him to the ranks of KVN members. At first he played in the team “Laughing Out”, then in “And Many Others”, consisting of him alone. And quite successfully, having earned popularity, recognition and victory in the First Ukrainian and Sevastopol Leagues of the club. Appreciating his charisma, positive attitude and overflowing with many interesting ideas, he was invited to the Comedy Club project - Odessa Style, where he performed under the creative pseudonym “Kolya the Trainer”.
The beginning of Kolya Sergi's career on television
The young man, not devoid of healthy ambition, rightly judged that he was capable of achieving greater success, and went to Moscow for this purpose. Here Nikolai became a participant in the stand-up TV show “Laughter without Rules” on TNT. As a result, solo humorous performances, improvisations with the audience, original jokes and monologues brought him first place in the show in 2008 and the opportunity to compete with true masters of humor at a higher level - in the “Slaughter League”.Not stopping there, Serga was engaged in developing his creative abilities - he studied literature on acting, studied directing with teachers, and at one time even thought about enrolling in the Shchukin Higher Theater School. In addition, Nikolai was a private entrepreneur (DVDs), seriously engaged in music, composed songs and performed them himself with a guitar.
Participation in the TV project “Star Factory 3”
At the casting of the Ukrainian TV show “Star Factory 3” in 2009 on the “New Channel”, Serga was so bright, convincing and attractive that he was able to first conquer the jury members and pass the selection, and then, even perhaps without having outstanding vocal abilities, win the love of the audience and take 3rd place in the reality show. 
During the project, Serga demonstrated his inherent non-standard style, amazing organicity, artistry, desire for improvement, internal integrity and hard work. In the “star house” he wrote a number of new songs - “Doo-doo-doo”, “Unofficial Anthem of the Star Factory 3”, “Go Away”, “Nastya, Nastenka, Nastyusha...”, “Greedy Beef” and others.
After the project, Kolya went on a tour of Ukraine, and then participated in the “Star Factory. Superfinal”, where the best among the winners of three previous projects was determined. This time he failed to reach the final.
The next stage in the life of the ex-manufacturer was participation from Ukraine in the international song festival “New Wave 2011” on the Dzintari stage, where he took eighth place. Then he worked as a presenter on the morning program “Zaryadka” on the radio “Lux FM”, and, interestingly, on a voluntary basis.
Kolya Serga is the host of the travel show “Heads and Tails. On the edge of the world"
Since February 2014, Serga, together with his fellow countryman, Odessa resident Regina Todorenko, became the host of the new eighth season of the educational television show about travel “Heads & Tails. On the edge of the world". For seven months, Nikolai traveled around the world and shared his impressions with television viewers.According to the terms of the show, during the trip one of the presenters becomes the owner of a “golden” bank card, with the opportunity to relax without being embarrassed by expenses, the second has at his disposal only $100. The degree of comfort in each person's travel is decided by chance, and is determined by tossing a coin. Moreover, despite the temptation to go out on a grand scale if he receives carte blanche, Nikolai noted that a weekend with a hundred dollars is much more interesting and exciting, it forces you to show ingenuity, ingenuity, and allows you to evaluate your own propensity for risky ventures and test yourself.
Nikolai considers the ideal country for a tourist to visit one where there are places with unique charisma, unusual entertainment (such as surfing, bungee), beautiful girls and delicious food.
Due to the fact that the trips, even the most amazing and wonderful ones, did not give Nikolai the opportunity to fully engage in music - his true purpose, he decided to leave the project.
Personal life of Kolya Sergi
Nikolai is not married, however, he had a long-term serious relationship with his girlfriend Anya.Nikolai, known under the creative pseudonym The Kolya, loves diverse music, from rap to classical music, and believes that it should develop the listener. Among the singer's idols are the British rock band Genesis, Paul McCartney, especially the songs he performed in a duet, and the French electronic band Daft Punk. He considers the Ukrainian fusion-funk-reggae group SunSay to be one of the coolest; he especially likes their album “Thank You.” Gwen Stefani notes the lead singer of the ska-rock band No Doubt as his favorite woman in the musical world, with whom he would love to sing.
Among the singer’s latest works, one can note the video for the song “Heads or Tails” in the genre of philosophical lyrics, the main leitmotif of which was kindness and humanity, “To the one who will kiss you later.” The singer, who is usually distinguished by his shocking behavior on stage, released a video for his song “Such Secrets”, in which he revealed himself as a romantic young man. This lyrical song and the composition “Moccasins” became the soundtrack to the film “Luck Island” by Kirill Kozlov. The video for “Moccasins” was included in the “Best Soundtrack” category at the Russian Music Awards of the RU.TV channel.
Participant's name: Nikolay Yurievich Sobolev
Age (birthday): 18.06.1993
City: St. Petersburg
Education: St. Petersburg State Polytechnic University, Faculty of Economics and Management
Job: blogger
Family: not married
Height and weight: 1.83 m
Directionality of channels: Rakamakafo - social experiments, SOBOLEV - discussion of current Internet news, Ready Steady Go - about cars
Channel created: 03/08/2014/10/16/2015/05/17/2016
Number of subscribers: more than 3 million on the Rakamakafo channel, and more than 3.5 million on the personal channel, more than 375 thousand on the Ready Steady Go channel
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Nikolai Sobolev was born in St. Petersburg and always grew up as a very active boy. At school, the young man played in an amateur theater. The young man was always distinguished from his peers by his active life position and love of public speaking.
Sobolev also has singing, cabaret performances and bodybuilding to his credit! At one stage of his life, the young man even weighed 120 kilograms. After graduating from school, Nikolai entered the St. Petersburg Polytechnic University, who graduated with a master's degree.
The craving for video blogging has haunted Sobolev for a long time, which is why he registered his first channel already in 2010. True, he was not popular and therefore in 2014 the young man easily decided to join his friend Guram and create a whole prank show.
By this they meant the creation of a channel on which various pranks would be posted that show the true face of ordinary people. The project was called "Rakamakafo".
The creators of the channel admit that through their actions they urge ordinary people not to be cruel and indifferent. Through the videos, the guys show the problems that exist in modern Russian society.
An interesting fact: the very first video, in which pranksters approach passers-by with indecent proposals, took 15 days to film! And this happened because Nikolai and Guram were wildly shy.
During the first year of the Rakamakafo project’s existence, it collected a million subscribers, which allowed its creators to become laureates of the “TOP 50” in 2015. famous people St. Petersburg.
Separately, it is worth mentioning the blogger’s charitable activities. Despite the fact that the main mission of his project is the idea of stirring up society, Nikolai is ready not only to do this in words, but also in deeds.
In May 2016, the guys organized a charity fundraiser for orphanages. Over the course of several months, thanks to Nikolai and Guram’s video, about 2 million rubles were collected. An interesting fact: the pranksters personally thanked the people who transferred more than 1,000 rubles and recorded separate signals.
Nikolai’s active position regularly brings him to various festivals, including Vidfest. And at the St. Petersburg VK Fest festival in 2016, the young man even gave a master class on successfully promoting a personal brand in modern social networks.
Nikolay is also the host of the channel LIFE YOUTUBE, constantly covers the Internet community with the latest news from the world of Youtube. At the same time, Nikolai himself is a participant in several conflicts on YouTube, the most famous with, thanks to Dima Kolya’s video, he received the nickname #kolyaheter.
In 2016, together with Alexander Murataev and Ilya Strekalovsky, he created a channel Ready Steady Go, where various shows about cars and everything connected with them are released.
In August 2016, Nikolai Sobolev’s book “YouTube: The Path to Success” was published., which describes the basics of video blogging, answers to the most popular questions from novice bloggers and the history of the creation of projects by Nikolai and his friends.
Nikolai for a long time met with Polina Chistyakova, their photos together can often be seen on his Instagram. In 2019, it became known that the guys decided to break up.
Nikolai Sobolev took part in the Channel 1 program “Let Them Talk,” where there was a discussion of rape. In turn, the blogger defended Sergei Semenov (the guy accused of rape) and spoke out against Diana Shurygina.
Photo by Nikolay
Kolya constantly pleases fans with new photos on Instagram; the guy demonstrates his personal life and footage from the filming of various projects.
The Coca-Cola Company - The “name” of our today’s hero is known to everyone.
The stories of successful organizations are very similar to the biographies of great people. The largest companies were also once “born” - they were founded, they also had “father and mother” - founders and investors, they were also given a name at birth, and their lives were filled with both ups and downs.
The Coca-Cola brand is the most popular on the planet; 6.5 billion people are familiar with it, which is equal to 94% of the world's population. Thanks to the world's largest distribution system, the legendary soda is consumed in more than 200 countries.
The company employs more than 146,000 people worldwide. Now Coca-Cola is supplier No. 1 drinking water, carbonated and non-carbonated drinks, juices, nectars, as well as ready-to-drink teas and coffee.
In addition to widespread recognition, the Coca-Cola brand is also a leader in financial indicators. The company's net profit is calculated in billions of dollars.
Coca-Cola shares are a tasty morsel, the largest investment funds, such as Berkshire Hathaway, have their stake in the enterprise. In the rankings of the most valuable brands over the past decade, Coca-Cola has firmly occupied first place, pushing aside corporations such as Microsoft, IBM, Google and Nokia.
The Coca-Cola Company achieved such success thanks to the drink of the same name, which is its most famous product.
Don't rush to run away from screens if you drink exclusively natural juices and look disapprovingly towards the “sweet water”. As popular wisdom says, “there are no comrades according to taste.” I admit honestly that I myself do not drink Coca-Cola. Not only does it not quench your thirst, because it is sweet and it makes you want to drink even more, but it is also harmful.
That's what I admire most! How we managed to create such a successful business that helped the Coca-Cola brand become the most recognizable. I also want to say that I even managed to work for this company for a whole day. This is not a typo, I worked at this company all day, but I’ll tell you about it next time...
The world empire for the production of soda was organized not even in the past, but in the century before last - in 1892 in Atlanta.
Now the company, which began with sales of a dozen bottles a day, sells more than 1.5 billion servings of drinks every day. If you divide all the Coca-Cola produced among the world's population, then there will be 767 bottles for each of us!
How did Coca-Cola manage to achieve such impressive results?
The success of an enterprise depends on two main components - the product produced and its advertising. Let's take a closer look at these important components.
Coca-Cola celebrates its “birthday” May 8, 1886 when an American, the owner of a small pharmaceutical company, invented his recipe.
He did not limit the circle of consumers of the drink to his relatives, but went straight to the largest pharmacy in Atlanta, where he offered to sell his invention for 5 cents per serving.
Pemberton was convinced of the healing properties of cola, which helped cope with nervous disorders, fatigue and stress. The “medicinal” benefits of “cola” were quite understandable, because the syrup included an extract of coca leaves, i.e. cocaine, the harm of which was proven only at the beginning of the 20th century.
Pemberton's entrepreneurial spirit was the beginning of a long journey for cola. Pemberton's accountant came up with the name for the drink.
He put together the names of the main ingredients of the drink, which, in addition to coca leaves, included cola tree nuts. Proficient in calligraphy, Robinson also donated his logo to the drink.– beautiful curly letters on a red background.
One of the cola sellers, Mr. Venable, once diluted Pemberton's syrup not with plain water, but with soda. The carbon dioxide-saturated “fizzy drink” was very popular among the population.
Unfortunately, the creator of cola died 2 years after its invention, and did not have time to reap the benefits of his success.
Pemberton's syrup recipe is purchased by an aspiring entrepreneur (Asa Griggs Candler, 1851 - 1929), an immigrant from Ireland, and thus the business is in very good hands. Mr. Candler was the model of an enterprising and assertive business man. In 1893, he registered the Coca-Cola trademark and founded the company of the same name, The Coca-Cola Company.
Under Candler's leadership, both the product and the way it was marketed underwent innovation. The businessman set out to improve the recipe for the drink to improve the taste and increase its shelf life.
By replacing fresh coca leaves with “squeezed” ones, cocaine is removed from the composition of soda, the dangers of which have been talked about in scientific circles. In the press, cola was even cited as a reason for the aggressive behavior of African Americans from poor neighborhoods. A devastating article appeared in the then popular New York Tribune newspaper, which said that “blacks” who got drunk on Coca-Cola became crazy and attacked “whites.”
Nowadays caffeine is used as a stimulant, and detailed recipe modern cola is no longer a big secret. True, some of the ingredients are impressive - the amount of sugar per glass of drink is 9 spoons!
Candler was one of the first entrepreneurs to understand the benefits of a “trademark.” To create a popular and easily recognizable product, the businessman used non-standard solutions.
Now they are the ABC of marketing, but then they belonged to the class of innovations.
For example, Candler supplied pharmacies with a batch of free cola in exchange for the addresses of visitors to the establishment, to whom he sent free coupons for the purchase of the drink by mail. People were happy to “sip a glass” for nothing and buy the supplement themselves.
I would like to note that Coca-Cola owes much of its success to Prohibition, which was introduced in Atlanta in 1886. People then switched from alcohol to sweet soda. That is, if you intend to create a successful business, then you should take this aspect into account.
The product must be in demand. Coca-Cola has become a good alternative to alcohol. By the way, look at the advertisements above, did you notice what the bet was placed on?
In fact, at that time Coca-Cola was promoting not only as medicine, but also how energy drink which are so popular now. Coca-Cola was refreshing and invigorating – that’s what the advertising slogans of those years said.
The release of various souvenirs with the Cola emblem also increased the spread of the brand. In 1902, with sales of $120,000, Coca-Cola became the most famous drink in the USA.
The resourceful Irishman also organized the first ever advertising campaign for Coke. Her first motto was: “Drink Coca-Cola. Tasty and refreshing." Since those distant times, Coca-Cola has changed dozens of slogans, among which there are not only those calling to quench thirst (1922: “Thirst knows no season,” 1929: “A respite that refreshes”), but also patriotic ones (1906: “The Great Non-Alcoholic the drink of the nation,” 1937: “America’s Favorite Moment,” 1943: “Universal Symbol of the American Way of Life”) and even romantic (1932: “The Light of the Sun with the Cool of Ice,” 1949: “COCA… on the Road That Leads Anywhere” , 1986: “Red, White and You”).
The “Coke” slogans played on the deepest strings of the American soul, touching a sense of pride in their nation.
Coca-Cola was advertised by the most famous and beautiful actors, the most beloved and popular athletes. Now the Coca-Cola brand is so successful that it no longer needs advertising from celebrities, whose fame is already much less than the fame of the brand itself. I remember an anecdote about this:
“A representative of the Coca-Cola company calls President Putin:
– Do you want to change the Russian flag to red and white, the color of Coca-Cola, for 10 billion dollars?
– It’s difficult to answer right away, you have to think about it. Calls Medvedev back: - Dima, when does our contract with Aquafresh end? »
In 1989, Coca-Cola became the first foreign company to advertise in Moscow on Pushkinskaya Square.
It's no secret that a product that is in great demand becomes a victim of counterfeits. To combat the counterfeiting of the drink, the company even hired the famous Pinkerton detective agency.
In addition to obvious fraud, the corporate identity of Coke was subjected to “harassment” - competitors borrowed its name, color, and logo font. Such attempts to bask in the rays of someone else's glory were stopped quickly and categorically - the court recognized the company's exclusive right to the patented Coca-Cola brand.
In 1916 alone, it was initiated more than 150 lawsuits against imitation brands, such as Fig Cola, Candy Cola, Cold Cola, etc. Relations with the main competitor Pepsi were also difficult. The battle of “stakes” saw both court proceedings and peace agreements; some marketing moves in this “Cold War” of soda generally deserve a separate article.
The general availability of the drink also played a big role in the company’s success when it began to be produced in glass bottles. Before 1894 "Cola" was sold on tap, and Joseph Biedenharn, a Mississippi businessman, became the first person packed cola in glass containers.
He sent 12 bottles personally to Mr. Candler, but he was not enthusiastic about the innovation. Possessing a brilliant entrepreneurial spirit, he somehow failed to see the great future of cola packaging. In 1899, two lawyers, Benjamin Thomas and Joseph Whitehead, bought from Candler for a nominal fee of $1 the exclusive rights to bottle and sell Coca-Cola.
In 1915, Benjamin Thomas approached designer Earl Dean to came up with an original shape for the cola bottle. With the task set – to make glass containers recognizable “to the touch, in the dark and even when broken” – the creative did an excellent job.
The drop-waist bottle shape, reminiscent of a cocoa fruit, was introduced to the public in 1916 and added another distinctive feature to the Coke image. At an auction in California, a Dean bottle, which is a prototype of the following models, was sold for $240,000!
1919 – new owner of Coca-Cola
In 1919, The Coca-Cola Company changes its owner. This was preceded by the appointment of Asa Candler as mayor of Atlanta in 1916. With the transition to a new position, Candler had to relinquish his powers as the chief executive officer of the Coca-Cola company.
At that time, he was already a very rich man, and all this was thanks to timely investments in cola. By the way, do you know that Asa Candler bought the patent for Coca-Cola from Pemberton's widow for only $2,300(!). This subsequently brought him hundreds of millions of dollars.
Thanks to the sweet pop, Candler later founded the Central Bank and Trust Company, owned a large amount of real estate, was a renowned philanthropist who gave millions of dollars to the Methodist Church, and bought and donated a large tract of land for Emory University's move from Oxford to Atlanta.
He subsequently showed his brilliant entrepreneurial talent as mayor of Atlanta. He inherited most of The Coca-Cola Company to his children, who later sold them for 25 million dollars group of bankers led by Ernest Woodruff, who four years later handed over the reins of the company to his 33-year-old son Robert.
The emergence of Woodruff at the head of the company is associated with Coca-Cola's entry into foreign markets. This is how cola factories appear in France, Cuba, Puerto Rico, the Philippines and Guam
Soda has firmly entered the lives of Americans and has become “the guy” at celebrations of various events, when playing sports and even on the battlefield.
During World War II, the company's president since 1923 set a goal for employees that "every man in uniform could buy 5 cent bottle of cola wherever it is, and no matter what it costs us.”
By the way, before the start of World War II, Coca-Cola was sold in 44 countries. It was Woodruff who 60 years of his reign rendered greatest influence for the development of the company and, in particular, for the expansion of the drink around the world.
Could Robert Woodruff then imagine that in the 21st century the company's products would be produced in more than 200 countries around the world?!
Under the leadership of this marketing genius, the first cola vending machines were launched, a standard six-bottle package was developed, the assortment was replenished with Sprite and Diet Coke, and plastic Coca-Cola bottles appeared.
With Woodruff, Coca-Cola began its collaboration with the Olympic movement, in 1928, sponsoring the IX Olympic Games in Amsterdam. Since then, Coca-Cola has gone hand in hand and even runs with sports - since 1992, the company has been one of the organizers and sponsors of the Olympic torch relay.
The Coca-Cola Company currently cooperates with more than 190 national Olympic committees and is an official partner of FIFA, the NBA and a sponsor of the FIFA World Cup.
In 1931, another turning point in the history of the company took place. Artist Haddon Sundblom painted Santa Claus for a Coca-Cola advertising campaign.
The image he came up with of a good-natured old man dressed in a red and white suit was so successful that now the people of the United States imagine Santa this way.
But before Sundblom the main character of American New Year's holidays He was portrayed in any way, even as an elf, and dressed in costumes of various colors.
Nowadays, Santa Claus is “one color in winter and summer,” and his bright “Coca-Cola” coloring in itself serves as a good advertisement for the drink.
But the story of Coca-Cola is not entirely reminiscent of a Christmas tale. The Internet is full of “horror stories” that describe alternative methods Applications of the drink - removing rust, cleaning car windows, etc.
The height of cruelty to soda is the claim that American cops use it to wash away blood at crime scenes. Is this really how representatives of the law understand the advertising slogan of 1993 “ always Coca-Cola»?)
In program releases "MythBusters" on the Discovery Channel many of these legends have been tried and dispelled. The efficiency of cleaning with a drink is higher than cleaning with ordinary water, but significantly lower than that of special products.
No specific negative effect of cola on the human body has been officially established. So “to drink or not to drink” is a personal matter for every adult. I emphasize, an adult, because... Children themselves cannot refuse temptation, so it is the responsibility of parents to monitor their health.
The company's marketing management says it does not target children in its strategy. That’s true, but at the only Coca-Cola Museum in the world in Atlanta, admission for schoolchildren is free and they are brought on excursions by busloads. Here are the next sweet soda lovers growing up.
The continuity of generations is obvious - just think about it, Coca-Cola, which has already managed to fly into space and win the love of the NEXT generation, was also drunk by the great-great-grandmothers and great-great-grandfathers of our contemporaries.
Coca-Cola is terrible!
In 1955, Coca-Cola tries to dress in new clothes. The drink began to be poured into aluminum cans, which were originally invented during the war for the convenience of soldiers.
The late 50s and early 60s were characterized by the expansion of The Coca-Cola Company's product range. In 1958, Fanta appeared, and in 1961, Sprite.
Currently, the world empire produces more than 200 types of drinks, of which Coca-Cola, Fanta and Sprite owns 80% of total sales. By the way, this fact once again confirms the effectiveness of the Parreto principle, according to which in retail outlets 20% of the products presented on retail shelves make 80% of the turnover.
Or in another way they say that 80% of all goods are needed only so that the main 20% sell well.
In the 70-80s of the last century, the company continued to increase its presence in the world. New factories were built, new quality standards were introduced, distribution channels were improved, new advertising and marketing “tricks” were developed, which immediately affected the company’s results.
Thus, in 1988, according to the results of a survey conducted by various independent agencies, Coca-Cola became the most famous and preferred brand in the whole world. By the way, the company firmly held this title from 2000 to 2012.
Rapid growth in the 90s...
The nineties of the 20th century turned out to be very successful for the company. So, by 1997, the company’s sales increased so much that the volume of beverage sales for twelve months of 1997 was comparable to the sales of all the company’s drinks over the past 75 years (!). Just think about these crazy numbers!
Innovative 2000s...
The two thousand years are characterized as innovative for the company. Coca-Cola is introducing new production standards. For example, the legendary figurative cola bottle is changing. No, it did not become visually different; production technologies changed, thanks to which it was possible to increase the strength of the bottle by 40% and reduce the weight by 20%.
The company is also starting to fight against waste recycling and improving the environmental situation in the world. In 2007, the company introduced equipment into production with which used PET bottles can be used to create new packaging.
And in 2009, The Coca-Cola Company received a special award for the invention of new packaging, which is 100% recyclable and also contains a third of plant ingredients.
From 2008 to the present, the company is headed by Mukhtar Kent. This American of Turkish origin began his career at Coca-Cola from the very bottom. He was able to work for companies all over the world.
So in 1985, he headed the Coca-Cola department in Turkey and Central Asia. Later he was appointed vice president of Coca-Cola International, which is responsible for 23 countries. In 1995, Mukhtar Kent headed Coca-Cola Europe. where he managed to increase turnover by 50%.
What makes the Coca-Cola company so successful?
As the company itself states, they are using the world's largest beverage distribution system. Add to this billion-dollar budgets for advertising and competent marketing - here you have a recipe for success.
Year after year, grain by grain, the company was busy building competent sales. I'm a little familiar with how Coca-Cola works. I was able to study her sales system from the inside. True, it was a very short moment, which I will talk about in one of the following issues, but it was enough for me to appreciate the genius of the “sales people” of this company.
- Firstly, the company has built factories for the production of its drinks in all major countries and cities.
- Secondly, has clearly proven logistics, which allows it to deliver its products daily to all retail outlets where the company’s drinks are sold.
- Third, the company has entangled with its sales representatives all cities and regions not only in Russia, but throughout the world. Thanks to this, the company’s refrigerators are located not only in large shopping centers and megamarkets, but also in neighborhood stores and stalls. Moreover, these refrigerators are located in the most advantageous places, which most attract the attention of buyers and, accordingly, make the greatest sales.
- Fourth, aggressive advertising that influences our consciousness from all possible media ROUND THE CLOCK!
The company's mission in the 3rd millennium is not only to refresh the world, body, mind and spirit, but also to bring meaning to everything it does.
The Coca-Cola Company is improving water use, replacing refrigeration equipment with environmentally friendly ones, and investing millions of dollars to build recycling plants. plastic bottles.
The company is focused on development, and this mission is shared by its thousands of like-minded people. It is dedicated and talented individuals who make history, and the Coca-Cola company was lucky to fall into the hands of just such people, thanks to whom it became so successful.
(Lukashenko Nikolai Alexandrovich) - the youngest (third) son of the President of Belarus Alexander Lukashenko. A possible successor as president of the country, attends all official events with A. Lukashenko.
Biography of Kolya Lukashenko
Kolya Lukashenko was born in 2004, on August 31st. He was born without the official marriage of Alexander Lukashenko. It is not known for certain who his mother is. Presumably, this is Irina Abelskaya (former head of the hospital of the Administration of the President of Belarus, worked as the personal physician of Alexander Lukashenko). In his interview with the newspaper "", A. Lukashenko, without giving a name, said that the mother of his child works as a doctor.
2008, April - Kolya’s first appearance in the world. He went to the podium with his father on the occasion of the parade, which took place on Independence Day. Kolya attended the chapter summit, which took place in. At the summit he met with government officials. The child was with his father at the cleanup day. Participated in trips to regions that suffered from the Chernobyl accident. At the Beijing Olympics, Kolya was also present with his father.
2008 - Kolya, at the direction of his father, cast a ballot in the ballot box in the elections to the lower house of parliament, which took place in Belarus in September.
At the Autumn 2008 military exercises, Kolya stood next to the commander-in-chief, saluting the generals who reported.
2009 - official visit to the President of Belarus with his son Nikolai.
On the Internet, Nikolai Lukashenko has his own blog.
Incidents with Kolya Lukashenko
There was an incident with a flight attendant during a flight, whose hand he bit through when she tried to close the door of the plane. And then he promised to shoot the girl when he became minister.
Gifts from Kolya Lukashenko
Kolya Lukashenko is quite popular in the Yandex search engine. Thus, among users of the Yandex search engine, 1,145 users searched for information about him in December 2012.
As you can see, Kolya Lukashenko is quite popular in the service; he was mentioned 32 times in a month, including “Exchange Leader”, “”, the resource of the mountain community “Isroil”, Israeli NewsIL, aksakal.info and others.
